The Insurance Marketplace Cybercast—Volume 25, July 2009 Print Friendly Version  
 
 
INSURANCE MARKETPLACE SOLUTIONS
 
 
 

New and Used Automobile Dealerships
What does the owner of a new car dealership do when its franchise agreement is cancelled? While the media is reporting many doom and gloom stories, in main street America these entrepreneurs are taking stock and making decisions. Although they might prefer to remain franchised dealers, many are exploring becoming used-car dealers in addition to continuing their automotive service departments.

The upcoming years should be some of the most exciting in automobile industry history as new brands and new manufacturers are introduced, old brands are retooled, and the traditional ways of purchasing a car are reevaluated. Add to that the pent-up demand that must be satisfied once the recession ends. Committed automobile entrepreneurs will not want to wait in the wings, so expect to see these “un” franchised dealers find a way to stay in the market…and expect the insurance marketplace to find solutions to any coverage problems they encounter.

 
GROWTH POTENTIAL
 
The new and used automobile dealership marketplace
 

There is not a single non-employer new car dealership but there are 84,599 non-employer used car enterprises. Even though there are almost 7,500 middle market new car dealerships, there are only 104 middle market used car dealerships. Will the hundreds of GM and Chrysler franchise cancellations mean a radical change to these 2007 numbers?

For more information:
MarketStance website: www.marketstance.com
Email: info@marketstance.com

 
 
 
STATING THE OBVIOUS
 
   

 

Successful automobile and truck dealerships must find ways to distinguish themselves from their competitors. While they are similar in some ways, it is very important to evaluate the individual risk characteristics of specific dealerships in order to really understand their insurance exposures and needs. New dealerships are much more similar to one another but each used dealership is unique.

The size and location of the operation does not determine the number of risk exposures present. Instead, the entrepreneurial spirit of the owner must be considered. What operations can be added to draw additional customers or generate additional revenue, and what skills are available to provide the needed services?

Agents who work with auto dealerships must be willing to stay on top of the changes in these operations…especially now!

 
   
THE HEART OF THE MATTER
 
   
 

Here is a possible scenario:

Helen carefully considered all of the options offered on the Internet and finally decided to purchase a Hummer. She liked the power and the profile and was willing to accept the gas mileage issue. The Internet directed her to Keil and Keil Used Cars as a possible place to find her perfect car.

Helen arrived at the lot with the information she had gathered. She talked with Mark, the salesman, about the exact car she wanted. They located it and she was thrilled. When she asked if she could test-drive it, he told her that she could even keep it over the weekend, as long as she completed some paperwork. A stroke of the pen and she was ready.

Helen jumped into the vehicle and took off. She was amazed by its power and fascinated with all its equipment. She was trying to get just the right balance on the sound system when she looked up, just before striking a stopped school bus.

The bus was badly damaged. Eight children and the driver were hospitalized but fortunately no one was killed. Because Helen was driving Keil and Keil’s vehicle, and because its policy had been properly endorsed, it responded to the accident.

 
   
THE MARKETPLACE RESPONDS
 
   

According to Marvin E. McDougal, president of Automobile Risk Management & Insurance Services, Inc., the insurance marketplace for new car and truck dealerships is dominated by direct writers such as Zurich Direct, Sentry Select, Federated Mutual, American Hardware, and Harco. He notes that there are still many markets available for retail agents, including Argonaut, AIU, Scottsdale, Travelers, Liberty Mutual, Harleysville, Motorists Mutual, and Peerless.

However, the used auto dealership marketplace has a number of different players. Nathan Holt, transportation manager at Burns & Wilcox, mentions Burlington, Colony, Essex, National Fire & Marine, and Scottsdale. Douglas Setters, president of Creative Underwriters Corp., adds Heritage and Northfield.

Coverage is written on both an admitted and non-admitted basis. New car dealership liability coverage tends to be more in the admitted market, according to Mr. McDougal, but dealers' physical damage coverage is often written in non-admitted markets. Vince Duvall, transportation underwriter at Roush Insurance Services, Inc., says that many states require that liability coverage be written in the admitted market. However, states such as Indiana that permit use of non-admitted paper offer flexibility for hard-to-place risks.

Coverages offered and desired also vary between new and used car dealerships. According to Mr. Duvall, many small operations only want what is required to satisfy licensing, landlord and/or floor plan lienholder requirements. Dorothy Douglas, senior underwriter at London American Risk Specialists, Inc., explains that, while they are willing to offer additional coverage, “due to the high cost of coverage, we are seldom requested to do so. We write a large number of small, family-owned shops, and keeping their insurance costs down is a major concern.”

According to Mr. Setters, typical coverages are garage liability, dealers’ physical damage, garagekeepers legal, medical payments, scheduled vehicles, and uninsured/underinsured motorists.

Additional coverages such as building, business income, business personal property, and inland marine coverages may be offered in order to provide a package policy. However, as Mr. McDougal points out, “In general, coverages and limits offered to new car and truck dealerships are more generous than those offered to used car and truck dealerships.”

There are numerous optional coverages to consider but not all are available to used car dealers. Our experts agreed that broadened garage coverage and false pretense coverage on inventory are important. In addition, Federal Odometer, Title Errors & Omissions, and Truth in Lending liability are other important coverages to consider.

According to Ms. Douglas, the two major loss exposures for dealerships are theft and liability from customer test-drives. Mr. Duvall explains that the customer test drive problem is that, “Customers frequently drive vehicles they are unfamiliar with and are busy familiarizing themselves with them as they drive. The situation is compounded when dealership personnel allow unaccompanied test drives.”

Mr. Holt considers auto liability losses, completed operations from service and repair work, damage to customers’ cars while in the insured’s care, custody and control, and physical damage to the dealer’s inventory held for sale as major loss exposures that must be evaluated.

One key element everyone agreed on for underwriting is the owner's driving record. Another is the driving record of anyone who has access to a vehicle.

The type of vehicles sold determine many insurance companies’ appetites. According to Ms. Douglas, “Dealers that specialize in high-value or exotic auto sales are challenging to insure and are usually placed with niche markets.”

Time in business and loss experience are very important. Mr. Duvall points out, “Some dealers have difficulty getting coverage placed due to a number of small losses that could have been prevented with the slightest amount of caution on their part.” He observes that they end up in the E&S market with higher liability and physical damage deductibles.

Mr. Setters brings up underwriting inventory physical damage coverage. Theft is a major problem according to all of our experts and Mr. Setters explains that key control and lot protection are two areas that are examined closely. Geographic concerns apply to this particular coverage because hail and windstorm are major contributors to losses. In addition, according to Ms. Douglas, coverage for dealers located within 100 miles of the Mexican border can be very difficult to place due to concerns over theft.

Exclusions are very common in this marketplace, as Mr. Duvall explains. “Sometimes the only way to place a risk is to have exclusions that may be uncomfortable to the insured. The key element is communication between the retail agent and the insured so the burden of acceptance falls on the insured to determine what portion of the risk to bear in order to start or remain in business.”

All of our experts agreed that exclusions are part of the process but that it is very important to review any unusual exclusions to avoid problems. Mr. Holt was particularly concerned with the unaccompanied test drive exclusion. Mr. Setters warned that whenever an excluded driver endorsement is attached, it must be signed by the insured and the owner should not be an excluded driver under any circumstances.

Comments about pricing varied significantly among our experts because they represent different segments in the marketplace. The overall comment was a soft but stable market but one comment was that it is flat and another was seeing price reductions of 20-25%.

The biggest impact on the industry is the economy. According to Mr. Holt, it has had a negative impact on many used car dealerships. “We are seeing a lot of dealers carry lower liability limits and smaller inventories of vehicles as they try to reduce their costs to remain in business.”

Mr. Duvall agrees that changes on the horizon will challenge everyone and he provides us with this final thought: “Just like the auto industry itself, insuring these risks will present different challenges until the economy levels out a little. The resistance and inability of the public to buy new vehicles at this time will increase the demand for clean used cars. That appears to be creating a new demand from applicants applying for insurance to obtain a retail used car license. In states that have such provisions, demand for wholesale dealer licenses is also increasing and those applicants will need retail agents willing to go the extra mile to find coverage.”

 
   
WHO WRITES COVERAGE FOR NEW AND USED AUTOMOBILE DEALERSHIPS?
 
   

MANAGING GENERAL AGENCIES


Contributing to this article:

Automotive Risk Management & Insurance Services, Inc.
1919 Grand Canal Blvd., Ste C7
Stockton, CA 95207
Marvin E. McDougal, President
Email: mcdougal@armonline.com
Phone: (209) 473-8937
Fax: (888) 504-8062
Website: www.armonline.com

Burns & Wilcox
30833 Northwestern Hwy. Ste. 220
Farmington Hills, MI 48334
Burns & Wilcox – Dallas Fort Worth Office
2301 East Lamar Blvd.
Arlington, TX 76006
Contact: Nathan Holt, CPCU, ASLI, Transportation Manager
Email: neholt@burns-wilcox.com
Phone: (817) 607-7161
Fax: (817) 652-9090
Website: www.burnsandwilcox.com

Creative Underwriters Corp.
140 E. Main St.
Carmel, IN 46032
Contact: Douglas Setters, CPCU, President
Email: doug@creativeunderwriters.com
Phone: (800) 769-4321
Fax: (317) 848-7869
Website: www.creativeunderwriters.com

London American Risk Specialists, Inc.
11000 Richmond Ave., Ste. 600
Houston, TX 77042
Contact: Dorothy Douglas, Senior Underwriter
Email: ddouglas@londonamericantx.com
Phone: (713) 977-7726
Fax: (713) 977-7606
Website: www.LondonAmericantx.com

Roush Insurance Services, Inc.
P.O. Box 1060
Noblesville, IN 46061-1060
Contact: Vince Duvall, Transportation Underwriter
Email: vince.duvall@roushins.com
Phone: (317) 776-6880, ext. 28
Fax: (317) 776-6891
Website: www.roushins.com

 
 
 
 

This message was sent by The Rough Notes Company, Inc.,
11690 Technology Drive, Carmel, Indiana, 46032
1-800-428-4384