Traditional insurance and employee benefits are commoditized foundations of job security, but far from the only cornerstones that companies can use to strengthen the health, safety and well-being of their loyal workers.
"The best-run companies strive to create a thriving corporate culture where each employee has the opportunity to reach full potential and use it for the achievement of company goals," declares John Austin S. Basten, president and chief growth strategist for The Mid-State Group, Lynchburg, Virginia.
"Insurance is just one facet of effective benefit or risk management. We're trying to address the 24/7 systemic causes of injuries, illness, workers comp claims, health care costs, and compliance fines," he adds.
Many small and middle-sized companies lack the resources to field top-tier managers in every department to help navigate complex workplace issues, such as ever-changing regulations with OSHA or the Affordable Care Act. "Busy managers wearing multiple hats in downsized companies welcome Mid-State's bouquet of consultation, thought leadership, or workload balancing," says Basten.
He says Mid-State's big-picture goal is to boost employee productivity and company profits by providing 360-degree education, enrichment and engagement. If needed, Mid-State can deliver an outsourced CFO, safety director, HR executive, wellness coach, ERISA specialist, or Six Sigma consultant a la carte or as an integral custom strategy. With 36 employees, Mid-State has the bench depth to deploy high-level specialists across key areas within a company, along with corporate growth strategists who calibrate insurance and benefits needs.
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