DESIGNING A WINNING PLAN FOR THE AGRICULTURAL INDUSTRY
Barkley Insurance offers bilingual plan that meets ACA requirements
Agents and brokers spent years trying to translate the Patient Protection and Affordable Care Act (ACA) into simple practical language-first for themselves, then their employer clients and eventually employees.
But despite the interpretation of experts and the development of simplified benefit communications, even college-educated executives struggle with the more than 1,000 pages of technical jargon and legislative procedure. So how does Barkley Insurance & Risk Management in Oxnard, California, communicate ACA-compliant health care options to thousands of seasonal agricultural workers?
UNDERSTANDING AND RESPONDING TO VOLUNTARY BENEFITS MARKET TRENDS
Keeping up with the times and technology
Implementation of the Affordable Care Act and other factors have created uncertainty with employers as they review their employee benefit portfolios. According to Phyllis Falotico, assistant vice president, group and worksite marketing, for The Guardian Life Insurance Company of America, "Market changes and cost shifts are causing challenges and anxiety for employers and employees, and also for brokers responsible for developing successful benefit strategies." Agents and brokers who understand market benefits trends can grow their business by attracting and retaining clients.
MassMutual program educates tomorrow's benefit plan participants
When employee benefits providers focus their marketing attention on the future, it usually means concentrating on the Millennial generation-a swelling population with its own unique perspective on financial matters. MassMutual Financial Group has extended its reach to an even younger audience-middle schoolers, a population that is roughly a decade away from making its own employee benefits decisions.
MassMutual isn't pushing its regular product line to these young people. It is teaching them something about the financial future that lies ahead for them, and what they can do to make it better.
