Align the boundaries of what we do with what our clients need
As crazy as it sounds now, there is a story that the Commissioner of the Patent and Trademark Office in 1902 recommended that the office be closed. His reason: He was pretty sure that anything that could be invented had already been invented. Truth or fable, it makes you think twice about innovation and change.
And as much as we are all aware of change and know on a certain level that change is inevitable, we often fall into a trap of not truly appreciating how much different tomorrow will actually be, especially when it comes to the boundaries of our businesses.
When it comes to our businesses, two boundaries are most relevant. The first boundary is defined by what we perceive to be the needs of our clients. With that boundary established, we then set the second boundary of “what we do” to be aligned with the first.
