Rough Notes Magazine 2008 Advertising Rates

RATE CARD

Effective January 2008


Rough Notes’ Editorial Purpose

Rough Notes is edited for growth-oriented property/casualty insurance agents and brokers. Published monthly, Rough Notes’ audience-driven editorial focuses on agency marketing, new products and insurance markets and provides readers with ideas and information that can help them grow their businesses. Editorial coverage includes: industry trends; marketing techniques and success stories; technology; new products and services; legislative issues; insurance coverage concerns; risk management; specialty lines; policy and rate changes; international developments; and meeting and conference reports.


Covers & Guaranteed Positions
(Earned Space Rate)
Second Cover +15%
Third Cover +10%
Fourth Cover +15%
Other Guaranteeds +10%
 
Color  
Each Matched (PMS) color $645
Four-Color Process, extra per page $1,655
Metallic/Fluorescent $835
No Additional Charge For Bleed

Circulation
Audited by BPA.

Publication & Closing Date
Rough Notes is published on the first day of every month. Closing date for space orders and artwork is the first day of the preceding month.

Inserts
Inserts and postcards are available. Please contact your advertising representative for details.

Commission
15% of gross billing allowed to recognized advertising agencies on space, color and position if paid within 30 days of invoice. No cash discounts.


Copy And Rate Policies
Rate protection – We will protect advertiser against rate increases for 11 months following their first insertion. Any advertisement within that period may be combined for frequency discount.

Earned rate credits for increased frequency are deducted from the first billing after the change.

Short rate charges for cancellation or decreased frequency are added to the first billing after the change.

Cancellation and automatic repeats – We will not accept cancellations after the closing date. Without materials or instructions, we reserve the right to repeat the advertiser’s latest advertisement of the same size.


Rough Notes reserves the right to decline or discontinue advertising at any time and for any reason, including, but not limited to, any that would, in our judgment, tend to draw readers from the insurance industry into another or that is, in our judgment, inconsistent with the best interests of the insuring public, the insurance industry or its agents or salespeople. Advertisers and their agencies will indemnify and hold Rough Notes harmless against any claim, suit, loss or expense, regardless of nature or basis that might arise from advertisements published. We reserve the right to hold the advertiser and advertising agency jointly and severally liable for monies due us.



Eric Hall
Executive Vice President - Advertising
National Sales Director

Ph (800) 428-4384, ext. 1022
(317) 816-1022
Fax (317) 816-1000
ehall@roughnotes.com

Dick Schoeninger
Vice President - Advertising - Northeast
Ph (866) 918-2900
(610) 640-2985
Fax (610) 640-2849
dick@roughnotes.com

Larry G. France
Vice President - Editorial Director
Canadian and International Advertising

Ph (800) 428-4384, ext. 1093
Fax (800) 321-1909
larryf@roughnotes.com

Michael Moody
Vice President - Alternative Risk
Ph (352) 536-9768
(877) 536-9768
Fax (352) 536-9864
(866) 536-9864
michaelm@roughnotes.com

National Advertising Rates*

Black/White
1X
6X
12X
Full Page
$4,650
$3,985
$3,615
2/3 Page
3,715
3,180
2,895
1/2 Page
2,785
2,380
2,180
1/3 Page
1,965
1,735
1,580
1/4 Page
1,550
1,325
1,210
1/6 Page
1,060
960
840
*Rates include advertiser’s listing at Rough Notes’ Web site, on CD-ROM and link to advertiser’s home page

2-Color
1X
6X
12X
Full Page
$5,295
$4,630
$4,260
2/3 Page
4,360
3,825
3,540
1/2 Page
3,430
3,025
2,825
1/3 Page
2,610
2,380
2,225
1/4 Page
2,195
1,970
1,855
1/6 Page
1,705
1,605
1,485
*Rates include advertiser’s listing at Rough Notes’ Web site, on CD-ROM and link to advertiser’s home page

4-Color
1X
6X
12X
Full Page
$6,305
$5,640
$5,270
2/3 Page
5,370
4,835
4,550
1/2 Page
4,440
4,035
3,835
1/3 Page
3,620
3,390
3,235
1/4 Page
3,200
2,980
2,865
1/6 Page
2,715
2,615
2,495
*Rates include advertiser’s listing at Rough Notes’ Web site, on CD-ROM and link to advertiser’s home page

Regional Advertising Rates*

Region 1 Region 2 Region 3 Region 4 Region 5
CT AL IL AR AK
ME DE IN CO AZ
MA D.C. MI IA CA
NH FL MN KS HI
NJ GA OH LA ID
NY KY WI MO MT
PA MD   NE NV
RI MS   NM ND
VT NC   OK SD
CANADA SC   TX OR
  TN     UT
  VA     WA
  WV     WY

Full Page
1X
3X
6X
9X
12X
1 Region
$2,155
$2,055
$1,850
$1,785
$1,700
2 Regions
2,840
2,740
2,335
2,300
2,230
3 Regions
3,505
3,415
3,000
2,895
2,740
4 Regions
4,160
4,015
3,560
3,415
3,255
2/3 Page
1X
3X
6X
9X
12X
1 Region
$1,745
$1,680
$1,480
$1,430
$1,405
2 Regions
2,290
2,220
1,930
1,875
1,780
3 Regions
2,830
2,715
2,425
2,315
2,220
4 Regions
3,335
3,205
2,840
2,735
2,595
1/2 Page
1X
3X
6X
9X
12X
1 Region
$1,315
$1,255
$1,120
$1,075
$1,025
2 Regions
1,715
1,655
1,455
1,405
1,325
3 Regions
2,105
2,055
1,790
1,745
1,645
4 Regions
2,470
2,400
2,125
2,055
1,850
1/3 Page
1X
3X
6X
9X
12X
1 Region
$895
$880
$830
$765
$725
2 Regions
1,220
1,195
1,065
1,010
950
3 Regions
1,510
1,465
1,305
1,245
1,195
4 Regions
1,790
1,725
1,535
1,465
1,350
*Rates include advertiser’s listing at Rough Notes’ Web site, on CD-ROM and link to advertiser’s home page

 

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