RATE CARD
Effective January 2008 |
Rough Notes’ Editorial Purpose
Rough Notes is edited for growth-oriented property/casualty insurance agents and brokers. Published monthly, Rough Notes’ audience-driven editorial focuses on agency marketing, new products and insurance markets and provides readers with ideas and information that can help them grow their businesses. Editorial coverage includes: industry trends; marketing techniques and success stories; technology; new products and services; legislative issues; insurance coverage concerns; risk management; specialty lines; policy and rate changes; international developments; and meeting and conference reports. |
Covers & Guaranteed Positions
(Earned Space Rate) |
| Second Cover |
+15% |
| Third Cover |
+10% |
| Fourth Cover |
+15% |
| Other Guaranteeds |
+10% |
| |
| Color |
|
| Each Matched (PMS) color |
$645 |
| Four-Color Process, extra per page |
$1,655 |
| Metallic/Fluorescent |
$835 |
| No Additional Charge For Bleed |
Circulation
Audited by BPA.
Publication & Closing Date
Rough Notes is published on the first day of every month. Closing date for space orders and artwork is the first day of the preceding month.
Inserts
Inserts and postcards are available. Please contact your advertising representative for details.
Commission
15% of gross billing allowed to recognized advertising agencies on space, color and position if paid within 30 days of invoice. No cash discounts. |
Copy And Rate Policies
Rate protection – We will protect advertiser against rate increases for 11 months following their first insertion. Any advertisement within that period may be combined for frequency discount.
Earned rate credits for increased frequency are deducted from the first billing after the change.
Short rate charges for cancellation or decreased frequency are added to the first billing after the change.
Cancellation and automatic repeats – We will not accept cancellations after the closing date. Without materials or instructions, we reserve the right to repeat the advertiser’s latest advertisement of the same size. |
Rough Notes reserves the right to decline or discontinue advertising at any time and for any reason, including, but not limited to, any that would, in our judgment, tend to draw readers from the insurance industry into another or that is, in our judgment, inconsistent with the best interests of the insuring public, the insurance industry or its agents or salespeople. Advertisers and their agencies will indemnify and hold Rough Notes harmless against any claim, suit, loss or expense, regardless of nature or basis that might arise from advertisements published. We reserve the right to hold the advertiser and advertising agency jointly and severally liable for monies due us.
|
Eric Hall
Executive Vice President - Advertising
National Sales Director
Ph (800) 428-4384, ext. 1022
(317) 816-1022
Fax (317) 816-1000
ehall@roughnotes.com
Dick Schoeninger
Vice President - Advertising - Northeast
Ph (866) 918-2900
(610) 640-2985
Fax (610) 640-2849
dick@roughnotes.com
Larry G. France
Vice President - Editorial Director
Canadian and International Advertising
Ph (800) 428-4384, ext. 1093
Fax (800) 321-1909
larryf@roughnotes.com
Michael Moody
Vice President - Alternative Risk
Ph (352) 536-9768
(877) 536-9768
Fax (352) 536-9864
(866) 536-9864
michaelm@roughnotes.com
|
|
National Advertising Rates* |
| Black/White |
1X |
6X |
12X |
| Full Page |
$4,650 |
$3,985 |
$3,615 |
| 2/3 Page |
3,715 |
3,180 |
2,895 |
| 1/2 Page |
2,785 |
2,380 |
2,180 |
| 1/3 Page |
1,965 |
1,735 |
1,580 |
| 1/4 Page |
1,550 |
1,325 |
1,210 |
| 1/6 Page |
1,060 |
960 |
840 |
| *Rates include advertiser’s listing at Rough Notes’ Web site, on CD-ROM and link to advertiser’s home page |
| 2-Color |
1X |
6X |
12X |
| Full Page |
$5,295 |
$4,630 |
$4,260 |
| 2/3 Page |
4,360 |
3,825 |
3,540 |
| 1/2 Page |
3,430 |
3,025 |
2,825 |
| 1/3 Page |
2,610 |
2,380 |
2,225 |
| 1/4 Page |
2,195 |
1,970 |
1,855 |
| 1/6 Page |
1,705 |
1,605 |
1,485 |
| *Rates include advertiser’s listing at Rough Notes’ Web site, on CD-ROM and link to advertiser’s home page |
| 4-Color |
1X |
6X |
12X |
| Full Page |
$6,305 |
$5,640 |
$5,270 |
| 2/3 Page |
5,370 |
4,835 |
4,550 |
| 1/2 Page |
4,440 |
4,035 |
3,835 |
| 1/3 Page |
3,620 |
3,390 |
3,235 |
| 1/4 Page |
3,200 |
2,980 |
2,865 |
| 1/6 Page |
2,715 |
2,615 |
2,495 |
| *Rates include advertiser’s listing at Rough Notes’ Web site, on CD-ROM and link to advertiser’s home page |
Regional Advertising Rates* |
| Region 1 |
Region 2 |
Region 3 |
Region 4 |
Region 5 |
| CT |
AL |
IL |
AR |
AK |
| ME |
DE |
IN |
CO |
AZ |
| MA |
D.C. |
MI |
IA |
CA |
| NH |
FL |
MN |
KS |
HI |
| NJ |
GA |
OH |
LA |
ID |
| NY |
KY |
WI |
MO |
MT |
| PA |
MD |
|
NE |
NV |
| RI |
MS |
|
NM |
ND |
| VT |
NC |
|
OK |
SD |
| CANADA |
SC |
|
TX |
OR |
| |
TN |
|
|
UT |
| |
VA |
|
|
WA |
| |
WV |
|
|
WY |

| Full Page |
1X |
3X |
6X |
9X |
12X |
| 1 Region |
$2,155 |
$2,055 |
$1,850 |
$1,785 |
$1,700 |
| 2 Regions |
2,840 |
2,740 |
2,335 |
2,300 |
2,230 |
| 3 Regions |
3,505 |
3,415 |
3,000 |
2,895 |
2,740 |
| 4 Regions |
4,160 |
4,015 |
3,560 |
3,415 |
3,255 |
| 2/3 Page |
1X |
3X |
6X |
9X |
12X |
| 1 Region |
$1,745 |
$1,680 |
$1,480 |
$1,430 |
$1,405 |
| 2 Regions |
2,290 |
2,220 |
1,930 |
1,875 |
1,780 |
| 3 Regions |
2,830 |
2,715 |
2,425 |
2,315 |
2,220 |
| 4 Regions |
3,335 |
3,205 |
2,840 |
2,735 |
2,595 |
| 1/2 Page |
1X |
3X |
6X |
9X |
12X |
| 1 Region |
$1,315 |
$1,255 |
$1,120 |
$1,075 |
$1,025 |
| 2 Regions |
1,715 |
1,655 |
1,455 |
1,405 |
1,325 |
| 3 Regions |
2,105 |
2,055 |
1,790 |
1,745 |
1,645 |
| 4 Regions |
2,470 |
2,400 |
2,125 |
2,055 |
1,850 |
| 1/3 Page |
1X |
3X |
6X |
9X |
12X |
| 1 Region |
$895 |
$880 |
$830 |
$765 |
$725 |
| 2 Regions |
1,220 |
1,195 |
1,065 |
1,010 |
950 |
| 3 Regions |
1,510 |
1,465 |
1,305 |
1,245 |
1,195 |
| 4 Regions |
1,790 |
1,725 |
1,535 |
1,465 |
1,350 |
| *Rates include advertiser’s listing at Rough Notes’ Web site, on CD-ROM and link to advertiser’s home page |
|