FEATURES
Cover Story
16th Annual Rough Notes Marketing Agency of the Year Candidates
Marketing:
Choosing a marketing partner instead of a marketeer - Seven lessons to help you pick a winner
Other Feature Stories:
Taking flight - Insuring antique aircraft is just one of Arlington/Roe's specialty niches
Meet Me at the MEGA - The National Alliance serves up a rich blend of education, networking, and fun
By design and designation: Hurzeler at the helm
Looking ahead - Analysts foresee bottom-line woes for insurers in '05
COLUMNS
Strengthening the Front Line - There is no magic bullet
By Emily Huling, CIC, CMC
Public Policy Analysis & Opinion - They who pay the piper
By Kevin P. Hennosy
Classifying Risk - Fire up
By Linda D. Ferguson, CPCU
To The Point - 2005–Here's looking at you
By Emanual Levy
Boosting Sales Efficiency - The easiest money your agency can make
By Michael Jans
Agency Marketing Technology - Successfully selling small commercial accounts
By Steve Anderson
Risk Management - The "unsolicited information" endorsement
By Donald S. Malecki, CPCU
Coverage Concerns - From house to condo
By Roy C. McCormick
DEPARTMENTS
Court Decisions
PF&M at a Glance
Advertisers Index
Centuries of Rough Notes
Rough Notes Staff
Reprints