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December 2010
FEATURES

Marketing Agency of the Month:
Bringing passion to insurance
Swimmer personnel are ardent advocates for clients.

Specialty Lines:
Specialty and surplus lines 2011 outlook
Next year looks much like this year.

Marketing:
Agency E&O protection
Virtual Risk Consultant online tool helps Big "I"
members identify exposures and "get it in writing."

Technology:
Sticky wicket
P-C agencies writing employee benefits are
subject to recently passed privacy laws.

Benefits Agency:
Moving beyond sales
Value-added services is the key to growing
Moreton's benefits business.

Other Feature Stories:  
Astonish Results e-Marketing
Agency of the Year candidates

The kids are all right
A leader in the human services field, Irwin Siegel
Agency expands its menu of youth programs.

The 2011 Rough Notes Company Community Service Award
Time is running out to nominate.

Community Service Award nomination form (PDF)

Making CPCU Society responsive to change
New CPCU president stresses adaptability to a volatile market.

Bed bug battleground
Insurance products and programs are starting to appear that will
help take the bite out of bed bug exposures.

Financing agency growth
Oak Street Funding's new owners provide additional capital.

 

COLUMNS
Public Policy Analysis & Opinion—NAIC round-up
By Kevin P. Hennosy

Building Equity Value—Emphasizing new business growth
By Patrick Linnert

Winning Strategies—Are you prepared to perpetuate?
By Larry G. Linne

Risk Management—Dealing with additional insured & certificate requests
By Donald S. Malecki, CPCUi

Benefits Growth Strategies—Taking control
By Kevin Trokey

Benefits Business—Health watch
By Len Strazewski

Enterprise Risk Management—Raising the stakes
By Michael J. Moody, MBA, ARM

Customer Service Focus—Getting the buy-in
By Rhonda Smith, CISR

Internet Marketing—The "ROI" of social networking
By Adam DeGraide and Tim Sawyer

Beyond Insurance—Corporate culture: Lessons learned from feathered friends
By Scott Addis

Benefits Products & Services—One product shy of a secure retirement?
By Robert L. Bailey

Management By Coaching—I'm leading—why aren't they following? Part 1
By Kimberly Paterson, CEC

DEPARTMENTS
Court Decisions
Centuries of Rough Notes (PDF)
Rough Notes Staff
Reprints

ADVERTISERS INDEX & PRODUCTS PAGE (PDF)