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August 2011
FEATURES

Marketing Agency of the Month:
Right place, right time, and a lot of hard work
Mandatory coverage and strong sales skills combine to help California agency succeed.

Specialty Lines:
Amateur sports, recreation market continues to grow
It's a great time for agents to coach clients on risks and coverages.

Marketing:
Laying a firm foundation for architects & engineers
Weak economy brings about a change in perspective.

Technology:
Simplify!
QQ Evolution offers agents a modular agency management system
that's easy on the budget.

Benefits Agency:
Variety is the "spice" of the benefits world
Ohio agency challenges the status quo.

Other Feature Stories:  
D&O liability: The private side
Private companies often overlook the need for D&O coverage until it is too late.

Cracking the glass ceiling
Dynamic, confident, and focused, Lori Fouche represents a new generation of women in the executive.

Diligence, expertise drive heavy construction market success
Long-term prospects are good as upgraded infrastructure needs grow.

Benefits 101: Communicating with employees
ING Employee Benefits leads the way in explaining choices and value.

ERM Coach: Bridging the gap
Program offers three-year immersion of ERM.

 

COLUMNS
Winning Strategies—To innovate or stagnate? That is the question
By Roger Sitkins

Public Policy Analysis & Opinion—When doing good is good business
By Kevin P. Hennosy

Enterprise Risk Management—External forces drive growth in ERM
By Michael J. Moody, MBA, ARM

Benefits Business—The Net—How do you present yourself?
By Len Strazewski

Social Media Forum—Beyond Facebook: Create your own community
By Tom Wetzel

Producer Self-Management—Creating Web content for larger accounts
By John Love, CPCU

Risk Management—Expect the unexpected
By Donald S. Malecki, CPCU

Management by Coaching—Are you an 18-second boss?
By Kimberly Paterson, CEC

Internet Marketing—Make the shift
By Adam DeGraide

Digital Marketing—What's more enticing than a snappy headline?
By Heather Lockwood

Beyond Insurance—90% new business hit ratios—guaranteed
By Scott Addis

Benefits Products & Services—A measure of certainty
By Thomas A. McCoy, CLU

 

DEPARTMENTS
Court Decisions
Reader's Feedback
Centuries of Rough Notes (PDF)
Rough Notes Staff
Reprints

ADVERTISERS INDEX & PRODUCTS PAGE (PDF)