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April 2012

Marketing Agency of the Month:
Zen and the art of customer maintenance
It's about relationships—always has been; always will be.

Specialty Lines:
Getting active in amateur sports
Despite the economy, this is still a high-energy market.

Fiduciary liability opportunities
Travelers study points to need for great understanding of risk.

New tools for onboarding new producers
PEaK Producer program includes online pipeline management tool
in addition to live coaching.

Benefits Agency:
Where do we go from here?
Bolton and Company responds to challenges in dynamic employee benefits field.

Other Feature Stories:  
Golf courses represent nearly $600 million in premium
Membership clubs produce nearly half of the total premium for the nic he.

Program partners
Markel acquires THOMCO, gains strength in array of niches.

Above all, personal umbrellas offer real protection
Make sure your clients' limits keep pace with their asset growth.

InVEST broadens its reach
Collaboration with NAAIA opens new doors.

Golf and country clubs facing challenges head on
Club facilities scramble to generate revenue and maximize their resources.

Storefront marketer grows by acquisition
Confie Seguros reaches $200 million in revenues catering to the Hispanic market.

RIMS Special Section
RIMS: Changes at the top
Moving ahead strategically
Loss portfolio transfers: Concern for the tail

Shake, rattle, and roll
At the 200th anniversary of the New Madrid earthquakes, all eyes are on this still active seismic zone in the nation's midsection.


Winning Strategies—To coach or not to coach? That is the question
By Roger Sitkins

Internet Marketing—Link it up
By Adam DeGraide

Risk Management—Beware—Expanding definition of professional services
By Donald S. Malecki, CPCU

Customer Service Focus—Sometimes, it's the little things
By Sandy Eastling, CIC, CPCU, MLIS

Benefits Business—Retirement security malaise persists
By Len Strazewski

Digital Marketing—Twitter for business—Are you using it the right way?
By Heather Lockwood

Building Equity Value—The hard market may be here
By Craig Niess

Enterprise Risk Management—The forgotten risk
By Michael J. Moody, MBA, ARM

Public Policy Analysis & Opinion—Wrangling over the medical loss ratio
flares up in Congress

By Kevin P. Hennosy

The Innovative Workplace—Young and old
By Don Phin

Beyond Insurance—Brand identity: The power of first impressions
By F. Scott Addis, CPCU, CRA

Management by Coaching—Jumpstarting performance one person at a time
By Kimberly Paterson, CEC


Court Decisions
Centuries of Rough Notes (Flip Book)
Rough Notes Staff




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